Doubling Revenue by Implementing Flow Of Information

A more than two decade old trading organisation having done well in the past was struggling in the recent few years with revenue stagnating. The organisation had tried and tested all the rules of the playbook- doubled its team strength, increased operations capacity, lured channel partners with more incentives but the efforts resulted in no incremental gains on the revenue.

We were able to after a deep and broad study of all the departments of the organisation, identify that there were various break points in the entire value chain. One key aspect missing was the flow of information across the organisation, channel partners and suppliers. In addition to this the health of the organisation- the relationship among employees and customer relationship management was at a low.

We took measured steps to slowly make possible the flow of information and made aware each employee’s responsibilities and decision power aligning them to the purpose of the firm. This improved the culture of the organisation and improved the inter-personal relationships among the employees. In addition to this, they were sensitised on how every action of their’s impacts the customer and the supplier. This helped improved the goodwill of the firm in the market tremendously.

As a result of these elements working together along with the capacity augmentation already in place, revenue growth was imperative and show the firm double their sales figure in less than 2 years.