Sales & Marketing

Sales and marketing is what bridges the gap between potential customer needs and the product and services that the organisation has to offer.

Sales and Channel Management:

We can have all the right commercial strategies but the same wont get results if the front line cannot execute well. Customers are rapidly shifting how they learn about and buy products and services. New technologies are giving distributors and resellers more choice in what they sell. To build a strong sales channel strategy, organisations need to rethink the way they work with—and offer incentives to—their partners and sales team. We help clients make lasting improvements to the effectiveness of their sales investments and interactions with customers across all channels to drive sales growth. We ensure that the right elements are in place for the sales channels to grow and thrive be it to maintain leadership position or gain ground on competitors.

Pricing

Pricing has no textbook solutions and different organisations need different pricing methods, strategies and operating models. It is crucial to know the end customer, what matters to them and what influences them to buy and come back. Pricing is actually a top profit lever which is not efficiently utilised in most organisations. Pricing can boost profits far more than increasing sales or cutting costs. We can help you build pricing capabilities backed by consumer insights and analytics that help you set and get the right price and capitalise on revenue opportunities.

Customer life cycle management

Business is more than closing a one-time deal. The best organisations build mutually beneficial relationship with customers that equate to a higher customer lifetime value – meaning they ensure that customers stick around for a while. These organisations pay attention to the customer lifecycle which allows them to tailor products and services for the customer and turn one-time buyers to loyal customers. We work with clients to analyse the behaviour, needs and characteristics of their most valuable customers – tailor products and design loyalty programs, identify ways to reach to these customers, which helps maximise revenue and margin at every step of the customer decision journey.